Perfil Profesional
The student who graduates from the program of Advertising of Universidad Mayor will be a creative professional, able to collaborate in any type of business related to massive communications, advertising agencies, means of communication, retail, private and public organizations, etc., with the following competencies:
- Carry out primary communication and marketing strategies.
- Direct the creative as well as the strategic work and clearly found his/her proposals.
- Work in teams and have the ability to undertake and develop new business areas within the field of communications, with a high ethical sense and social responsibility, within a humanistic vision.
Perfil Genérico UM
The graduate from Universidad Mayor will show through his/her professional work the capacity of entrepreneurship which will allow him/her to creatively establish objectives for him/her or for others, make decisions in ambiguous situations and formulating the means leading to the accomplishment of objectives established; with criticism and self- criticism allowing a continual search of genuine solutions to problems, managing his/her own emotions enduring indecision and ambiguity; with basic research skills to design projects; with self- learning capacity which is evidenced through the search for relevant information, analysis and application of autonomous learning strategies and capacity to integrate inter and multi- professional teams.
Certificación de Competencias
Competency Certification System at the end of each block of CurrículumMayor
Universidad Mayor, through its curricular model assures student learning, by the evaluation and competency certification of the profiles stated in each block of CurriculumMayor. Depending on the program, by the end of the 2nd or 3rd year, students undergo the first competency evaluation. The performance is evaluated in a real or simulated evaluative situation in which the performance is evidenced based on the key competencies developed at the Bachelor level. The student advances to the Licentiate level and, again, undergoes the competency evaluation, including specific disciplinary or generic competencies; among the latter, the management of communicational skills, of basic research skills, scientific reasoning and quantitative tools, reasoning, critical analysis and self- criticism, skills to access and use the technological tools, especially the information ones, entrepreneurial capacity and project administration, self- learning and personal development, appreciation of the historical- social and cultural reality of Chile and the world, valuing the role he/she plays in his/her development. The student concludes his/her educational stage at the Professional level, it is here, where the competencies engaged in the graduating profile should represent the response to acting competently as CurriculumMayor assures it in its educational offer. The Evaluation and Certification of Competency System has the objective of evaluating the effectiveness of the professional and generic competencies of the students, according to the UM educational model. This process adds value to the education, since apart from the academic certification the student obtains the performance certification of the evaluated competencies.
Listado de Profesores
BARAJA GALLEGO BEATRIZ ALEJANDRA
EGAñA VIAL RAFAEL LUIS Comunicación Social C/M En Publicidad Universidad Mayor
ESTEVEZ MARTINEZ MARIA DEL CARMEN
GARATE ANTILLO ENRIQUE Contador Publico Universidad Catolica De Chile Licenciado En Ciencias De La Administracion Universidad Catolica De Chile
